IQOS Heets Combining menthol and subdued berry overtones with smooth tobacco gives IQOS HEETS Purple Wave a cool, fruish spin on classic tobacco. Perfect for individuals looking for a balanced mix of light sweetener and cool freshness, this flavor is designed for use with IQOS heat-not-burn systems. Undertones of purple berries intensify the underlying tobacco taste, so energizing and delicious. The heat-not-burn method saves the rich taste of the mix and lowers undesired emissions including smoke, ash, and odor by heating instead of burning the tobacco. Whatever your taste—fruit surprise or chilly menthol blast—IQOS HEETS Purple Wave presents a clear, smooth, vivid experience.